With New Year’s resolutions still fresh on the minds of many Brits, one that often tops the list is LOVE – or at the very least securing a few POSITIVE DATES.
In the world of dating, the New Year marks the dating industry’s high-season, with a sudden spike in membership numbers.
Over 60% of singles say their resolution is related to love. During the holiday season, people tend to reflect on the past year and are inclined to re-evaluate their love strategies so as to avoid re-living relationship mistakes and disappointing meaningless dates. Select Personal Introductions (an offline exclusive agency for professionals), increases its marketing over this period making it the number one hot spot for new members.